As companies enter 2021 with a focus on returning to some form of normality, the strategic momentum continuing from 2020 into this year is the importance of data and digital.
However, in spite of many companies upgrading their data and digital capabilities, much opportunity has not been realised and organisations we are talking to, especially the people in the senior data and analytics roles, are deeply dissatisfied with the current state of affairs.
They talk about data and analytics being paid much lip service but little or nothing happening on that front or at best once off activities to “tick a box”. So the question is, what is holding Australian companies back?
To answer this question, Biarri and McGrathNicol went out and interviewed senior executives in data and analytics roles across a variety of organisations in Australia. Our findings and results are presented in this video.
If you’d like a copy of the deck or any further information, please reach out to Evan Shellshear as shown in the video or use the contact form below to get in touch.